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Which bank demonstrates the most innovation?

I
often see interesting blogs and articles in foreign language and, thanks to
Google Translate and the pervasive power of the English language as the
standard language of the internet and business, I’ve now been connected
globally with people on the edge of bank innovation and design.

I regularly track French, German, Spanish, Japanese, Russian and
more in the banking hemisphere and, as a result, spotted my Ukrainian friend Mykola Chumak had
found a wonderful update on innovation centres in banks this week from the
Russian site Future
Banking
.

The banks identified include BBVA, Capital One, Citi and ING,
although these are just a few of the banks that have such centres as Barclays,
HSBC and more are known for their innovation centre focus as well as many
vendors such as IBMHPAccenturePolaris and so on.

Nevertheless, Future Banking picked on these so, combined with my
own research, here is the lowdown:

 

BBVA (adapted
from an article in Intelligent
HQ
, April 2013)

“BBVA Innovation Centre is a place where ideas become reality.
Innovation and enterprise are two strategic pillars for BBVA, and a lot of the
group’s efforts go into this field. The world we live in is changing
constantly, and with every passing day we have to face new challenges. And our
challenge is to grow while making our customers grow.” – BBVA

Over the last 10 years, BBVA has been driven to become more
customer centric and match its offerings to its customers’ needs. Given the
pace of technology change, customers’ rising expectations and the digital
disruption those forces cause, innovation is a critical part of BBVA’s
ethos.

Headquartered in Madrid, BBVA Innovation Centre is the place where
ideas are born, and where they pass through an experimentation process: from
prototypes to tests. After this step, results are analysed and valued before
they are turned into something real and form part of BBVA’s value proposal,
their way of relating to people.

This effort shows.  In late 2008, BBVA became one of the
first banks in Europe to introduce online money management (PFM),
introducing a series of innovations.

Its online personal finance management service, then called 
Cuentas
, let the bank’s online customers see their account balances
and transactions from different providers in a single place, categorize their
transactions, and benchmark themselves against their peers.

The centre is a meeting point, a place for sharing, and, above
all, for listening and learning from the innovation ecosystem.

Part of an innovation network which works to ensure that each and
every one of its partners is a bridge towards the inside and outside of the
organisation, with partners including tech giants Google, IBM, Cisco and
Microsoft, as well as relationships with both academic institutions, like
the Massachusetts Institute of Technology (MIT) and Stanford, and commercial
organisations like Gartner and Continuum.

The model is one in which innovation feeds off the sharing of
ideas, knowledge and projects in a fluid and transparent way. Therefore,
typical features in the offices are the open spaces. The centre layout
encourages natural meeting points both for employees and for visits arriving
from anywhere in the world.

The Bank’s Strategy and Innovation unit was created in 2007, as
part of the Technology and Operations department, whose main purpose was for
the banking industry to incorporate emerging technologies. The unit developed
projects such as ABIL, or the first virtual assistant focused on the banking
sector, and others which are very useful for this area in Spain, Portugal and
other countries. BBVA tries to imagine the branch of the future, and then
does something about it.

The bank is actively involved in several projects, including Big
Data, and ‘Easy Bank’ or close and accessible banking.

For BBVA, the Big Data concept has an approach based on the
intelligent management of digital training, which when analysed can be used as
a basis for decisions which bring about improvements in the quality of people’s
lives.  For example, in March, BBVA’s Big Data technology joined
together with CartoDB  to analyse and visualise the
economic impact of the Mobile World Congress in Barcelona.

In order to be able to carry out this visualisation, Big Data
technology was used with which BBVA analysed millions of credit card transactions to
show a dynamic and interactive graph of these results.

BBVA

Picture sourced from CartoDB

Big Data projects are one of the core areas of the BBVA innovation
strategy, which has a specialised team in the BBVA Innovation Centre working on
developing projects which maximize potential for managing digital data.

Perhaps the most significant of all BBVA’s innovations is the BBVA
Contigo service, which combines personal advice with the use of remote
channels, with the aim to complement and eventually replace the branch
network. Each customer has a personal advisor they can contact via e-mail
or phone to make inquiries or perform transactions, in addition to BBVA’s
various virtual banking channels.

 

CAPITAL ONE (adapted
from Capital One Lab’s website,
and a speech by Capital One Lab’s Managing Vice President Mark Jamison, as
reported in Bank Systems & Technology, April 2013)

Capital One Bank considers itself a laboratory in US banking
innovation and behave as a technology company, rather than a bank, developing
the entrepreneurial spirit of a technology innovaition incubator amongst it
employees.

The bank launched a new organisation unit in 2011: Capital
One Labs.

Capital Labs

The subdivision was launched with its own special building,
designed by one of America’s leading architectural firms, and now has three
labs opened in America.

Teams within Capital One Labs are organised with three
employees: a business analyst, an engineer and a designer. Each team works on a
specific project and must achieve concrete results within six months.

The firm describe themselves as “a passionate team of
entrepreneurs who are reimagining the way people interact with their money”,
with the aim to create products and prototypes that will delight customers.

With a focus upon payments, Capital One Labs develop
consumer experiences across a variety of social web, mobile, and emerging
digital payment concepts.

Under the auspices of the Capital One Labs, the bank also holds
regular meetings and competitions for young designers. For example, in 2012,
the bank held MoDevUX Hackathon, a competition for developers of mobile banking
applications.  Hackathon brought together
fourteen teams of developers, the youngest of whom was just eleven years old.

The thinking behind the lab is illustrated best by Mark
Jamison, managing vice president of Capital One Labs.

In a speech given at CEB TowerGroup’s annual conference in April
2013, Jamison said that many consumers are disappointed with the level of
technological innovation from their banks, and financial institutions must meet
customer's expectations in a digital world or face the consequences.

Jamison believes the advent of smart mobile devices have
been a catalyst for "creative destruction," a term first coined by
early twentieth century economist Joseph Schumpeter.

He talked about several industries that have been greatly
marginalised by recent technological advances including travel agencies, atlas
publishers and camera makers. "There have been major industries eaten up
by apps," he said, adding, "Of the original Fortune 500 list [first
published in 1955] less than 15 percent still exist today."

This warning is especially pertinent for banks, he noted,
who face increased competition in some aspects from non-traditional
competitors, such as Google, PayPal, Bitcoin and Green Dot. "I think
they're more of a threat that many people realise," he added.

Jamison advised banks to incorporate characteristics that
are usually indicative of the most technologically innovative companies, such
as speed and agility, collaboration and dative design.

Speed and agility are key for any innovative company, he
said, because "it's important to rapidly test and prototype" new
products, rather than develop something for 12-18 months before bringing it out
to market, only to find it's something consumers don't want.

Regarding collaboration, Jamison said banks should not be afraid
of open platforms and enabling external parties to build out their proprietary
platforms. He pointed to Simple (formerly BankSimple), which has deals with
federally insured banks to hold its customers money, as prime example of this.

Jamison also advised banks to utilise data analytics to
target their customers with more relevant offers. He said Capital One runs
algorithms on millions of customer card transactions to determine the most
common "co-occurences" — that is where customers who spend money at
one retailer are most likely to also spend money. Banks can further mine data
to determine what times of the day certain offers might be relevant.

Financial institutions certainly don't lack the sheer amount
of data to glean this information. Jamison noted that in 2012, two zetabytes of
data were created, which is more than what was created in the entire history of
the world up until that point, he said.

"All this massive amount of data is out there," he
added. "The key for banks is figuring out what matters and what
doesn't."

 

CITI

Citi has had a focus upon innovation for some time, with
Chief Innovation Officer Deborah Hopkins appointed to the role back in 2008.  As a result it probably has the
biggest presence and push towards innovation labs of any of the banks out there
today.

For example, the bank opened the first of a number of innovation
labs in Ireland in 2009.

The press release stated that Citi’s Global Transaction Services business “opened its new global
Research, Development, Innovation and Learning Centre at its offices located in
Dublin” as “the first financial services company to partner with the Irish
Government to bring research and development projects to Ireland.”

Citi announced the investment of $24 million for the
development of a next generation intelligent payments solution as part of this
centre opening, which brings Citi’s total investment in research and development
in Ireland to $100 million at that time.

The firm employs over one hundred people in the R&D
centre, and has also opened other centres in San Francisco, Israel and Singapore,
as well as the Financial Data Intelligence Lab in Israel in 2013, with the mission to use Big Data technology to analyse financial
markets information.    In 2013, the bank opened further research
centres with plans for Hong Kong, Mumbai and Miami.

Om another note, Citi opened the Midtown Innovation Lab in
New York in 2010 which demonstrates the future branch, along with this future branch concept
in their flagship Tokyo, Japan office:

As can be seen, Citi’s pretty dedicated and committed to
innovation.

 

ING

The ING Customer Experience Centre (ICEC) is located in
Amsterdam offering organised tours for foreign bankers, young IT professionals
and other interested members of the public. 

The Centre was established a few years ago as a joint
venture between ING and HP, IBM, Microsoft, Intel, Cisco and Progress. The
centre therefore has a multidisciplinary team of specialists engaged in modelling
consumer behaviour in different situations, and the creation of behavioural
scripts on the basis this analysis.

This leads the bank towards the development of innovative
products using theatrical simulations involving customers.  At the centre
of these solutions, the bank can show that it has developed:

  • Improved
    interaction with visitors using Kinect, the technology used for marketing
    purposes to enhance customer contact in marketing campaigns.
  • Microsoft
    Surface Windows 8 tables, allowing the bank consultant to use visualisation
    tools with the client to choose banking products, conduct investment
    planning, etc.
  • Aurasma,
    a visual browser for "augmented reality." 
  • Mobile
    applications and technology from a variety of NFC applications to Bump  and QR-codes. 

The values of the ING Customer Experience Centre include:

  • Being
    the fastest is more important than being unique;
  • Adapt
    and fail;
  • Quickly
    fails achieve fast successes; and
  • Create
    a single network for the bank in which all can create, share the results
    and reinforce each other.

A good example of the work at the ING ICEC is given by one
of their graduates, Wendy Steffens,
who explains how they answered the question: "How can an application on the Samsung SUR40 table, with Microsoft
PixelSense 2.0, support the personal introductory conversation between ING
Private Banking prospect and advisor?"
which is now a pilot program
running in the ING Private Banking branch in Wassenaar, The Netherlands.

 

Postnote: I’m sure there are other innovation centres in
banks out there, so let me know if you have one we should know about.

Post postnote: Mykola runs a firm called idnt, which offers design
for retail outlets, as well as logistics, typology, merchandising and marketing
ideas for innovation in finance. 

About Chris M Skinner

Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, the Finanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

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4 comments

  1. Dorel Blitz - Innovation Manager at Bank Leumi

    Great post.

  2. From the banks cited I would say Citibank japan branch prototpe!

  3. Innovation is typically defined as the application of new solutions that meet new requirements, inarticulate needs, or existing market needs. With this as the basis, I struggle to understand why the above Banks were chosen as most Innovative. I understand that they have Labs or CoE focused on Innovation, but that isn’t the same as actually being Innovative.
    The only two concrete examples of Innovation that are sited to BBVA, and these included PFM introduced in 2008 and an effort around Big Data. As most of us will recall, Yodlee introduced PFM in 2000/2001 and most large US Banks had implemented and discarded the service due to non-use several years later. Moreover, Mint.com has been around since 2006 (2 years before BBVA’s PFM solution) along with dozens of others providers. As such, it is difficult to characterize PFM in 2008 as Innovative. The Big Data effort – which began just a few months ago – does not appear to be much different from the Big Data efforts underway at virtually every large Bank, and it isn’t clear from the article that is has lead to anything that could be described as Innovative.
    Do aspirations of being Innovative pass for being Innovative in 2013? Hope not…

  4. I have to agree with Serge
    Banks do not manufacture technology but the only discourse we hear from them is technology based.
    what’s genuinely important is the innovative usage of technology as the support of new BANKING solutions for the customers.
    Yes, Phone apps are convenient and trendy, but how far are they innovative ? which NEW SERVICES do they offer ? is it not normal for any distributor like the retail banks are to utilise any available channel and reach their clients as it is now happening with mobile banking (by the way, we are still waiting for the same banks to allow us to pay with our mobile in a simple way without being restricted to a bank + a mobile operator + a tech solution (NFC / ..)?
    OK: it’s easy to criticise but what clients expect are new services to facilitate living a better life beyond the marketing artefacts of “revolutionary” technologies hidding the non-existent genuine banking innovations
    All this to say that innovation in banking is different fromp innovation in industry and it is not so easy to develop services/products innovations in the retail banking domain
    So, please innovative bankers, stop trying develop innovations via tech only (obviously you need tech to simplify the usage of new innovations, p.e.); go back to your drawing boards and work with a large mixture of people including the clients and modestly try to better understand the sociology of your customers and progress from that stage on
    just a advise to resist biais of the standard marketing practices ……
    YES WE NEED BANKING INNOVATIONS !!

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