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#AskJPM? No way … JPMorgan’s social media disaster

JPMorgan had this great idea this week: to host a twitter Q&A using the hashtag #AskJPM.


They pushed the meeting quite hard on twitter, with various tweets promoting the Q&A:

In fact, I think they thought it was something that would appeal to students, maybe as a hiring thing:

But it’s kind of a bad idea asking students, or twitter, for questions as folks out there have a wicked wit:

Some of it is well informed:

[Erik Holder is the US Attorney General who recently fined the bank $11 billion over the London Whale incident]

Some of it just angry:

My personal favourite is this one:

Anyway, the whole thing ended up with JPMorgan cancelling the session.

I guess this tweet reflects a good summary of the whole disastrous affair:

Oh, one last word:

A few more if you are interested, courtesy of Total Customer:

Fewmore

About Chris M Skinner

Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, the Finanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

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2 comments

  1. The disaster here was that #askJPM canceled the Q&A. This served only to empower the hecklers. Social media is a transparent way to engage in the conversation. A better course would have been to engage the hecklers with a diplomatic and professional post, acknowledge the wit and humor in their comments and then move on to some real dialog. Give up on the Q&A only after the hecklers have revealed themselves as petty and mean spirited. Instead, running off with their tail between their legs makes it appear that there is substance to the heckling that they don’t want to face in public!!

  2. Kev, they ran off with their tail between their legs because there is substance to the heckling and they don’t want to face it in public

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