In the second of a new series, Steve Jobs at Apple sent out an internal email at midnight UK time, 4pm PST yesterday. It’s now all over the internet and, like
The launch of MobileMe was not our finest hour. There are
several things we could have done better:
- MobileMe was simply not up to
Apple’s standards – it clearly needed more time and testing.
than launch MobileMe as a monolithic service, we could have launched
over-the-air syncing with iPhone to begin with, followed by the web applications
one by one – Mail first, followed 30 days later (if things went well with Mail)
by Calendar, then 30 days later by Contacts.
- It was a mistake to launch
MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store.
We all had more than enough to do, and MobileMe could have been delayed without
We are taking many steps to learn from this experience so
that we can grow MobileMe into a service that our customers will love. One step
that I can share with you today is that the MobileMe team will now report to
Eddy Cue, who will lead all of our internet services – iTunes, the App Store
and, starting today, MobileMe. Eddy’s new title will be Vice President,
Internet Services and he will now report directly to me.
launch clearly demonstrates that we have more to learn about Internet services.
And learn we will. The vision of MobileMe is both exciting and ambitious, and
we will press on to make it a service we are all proud of by the end of this