Home / Payments / The Card Awards 2010

The Card Awards 2010

Last year, I was a judge with the Card Awards.

This year I couldn't make it, but they have just announced the shortlist.

Here it is:

Best New Credit Card Product of the Year

Barclaycard – Barclaycard Goldfish Low Rate Product
Egg – Egg Money World MasterCard
Leeds United and LaSer UK – Leeds United MasterCard
National Australia Group – NAG Business Card
PayPal and Santander Cards – PayPal MasterCard
The Royal Bank of Scotland Group – Natwest Savings Accelerator

Best New Prepaid Card Product of the Year

E.Z. Pay and Newcastle Building Society – Escape Card
Hiten Cards and Newcastle Building Society – Hiten Card
O2 and The Royal Bank of Scotland Group – O2 Money Card Services
TUI and PrePay Solutions – TUI Travel Card Programme
White Eagle and Newcastle Building Society – Freedom Card

Best Card Design of the Year

Bank of America – MBNA Platinum Card Choice
Barclaycard – Simplifying Payments
Egg – Egg Money World MasterCard
Hiten Cards and Newcastle Building Society – Hiten Card
White Eagle and Newcastle Building Society – Freedom Card
WWF and Bank of America – WWF Credit Card

Best Credit Card Marketing Campaign of the Year

American Express – Platinum Cashback Credit Card
Bank of America – Football Season Ticket Acquisition
Barclaycard – Barclaycard Waterslide
Egg – Egg Money World MasterCard
Santander Cards – Alliance & Leicester Direct Mail Campaign
Virgin Money and Bank of America – Virgin Money Card

Best Prepaid Card Marketing Campaign of the Year

Debenhams and PrePay Solutions – Debenhams Beauty Club Reward Card
E.Z. Pay and Newcastle Building Society – Escape Card
Hiten Cards and Newcastle Building Society – Hiten Card
O2 and The Royal Bank of Scotland Group – O2 Money Card Services
Pizza Express and G-T-P Group – The Pizza Express Summer Pass
White Eagle and Newcastle Building Society – Freedom Card

Best Card Benefits Programme of the Year

American Express – Preferred Seating
Barclaycard – Barclaycard Unwind
Celtic Football Club and Bank of America – Celtic FC Credit Card
Egg – Egg Money World MasterCard
E.Z. Pay and Newcastle Building Society – Neon Card
The Royal Bank of Scotland Group – RBS Business One Premium

Best Card Cross-selling Programme of the Year

American Express – 'Back on Track'
Bank of America – Cross-sell Card Choice
Lloyds Banking Group – Lloyds TSB ID Aware
Marks & Spencer Money – M&S Premium Club, Something Special

Best Affinity or Co-branded Credit Card Programme

bmi and Bank of America – bmi Credit Card
Flybe and LaSer UK – Flybe MasterCard
Liverpool Football Club and Bank of America – Liverpool FC Partnership
Post Office and Bank of Ireland – Post Office Credit Card
Virgin Atlantic and Bank of America – Virgin Atlantic
Virgin Money and Bank of America – Virgin Money

Best Charity Credit Card Programme

Amnesty International and The Co-operative Financial Services – Amnesty International Credit Card
Breakthrough Breast Cancer and Bank of America – Breakthrough Breast Cancer Card
Cancer Research UK and Lloyds Banking Group – Halifax Cancer Research UK Charity Card Comes of Age
National Trust and Bank of America – National Trust

Best Business Card Programme

Bank of America – MBNA Business – Flying the Flag for Small Business
Becta and Barclaycard Commercial – Becta Home Access Card
HSBC Bank – HSBC Commercial Card
The Royal Bank of Scotland Group – RBS Business One
Travelodge and G-T-P Group – Travelodge Business Account Card
Tuxedo Money Solutions and Newcastle Building Society – Tuxedo Corporate MasterCard Prepaid Card

Best CRM Programme

American Express – Targeted Merchant Treatment
Bank of America – American Express Life Inserts
Bank of America – Department Store & Motoring Merchant Category Code Campaign
Bank of America – Football Card Spend Stimulation
Bhs and Barclaycard – Barclaycard & MasterCard SKU Analytical Tool
InterContinental Hotels Group and Barclaycard – Priority Club Rewards Visa Card life stage targeted emails

Best Corporate Social Responsibility Programme

Bank of America – Team Bank of America
Barclaycard – Barclaycard Horizons
Barclays Bank – Basic Bank Account Conversion

Best Industry Innovation of the Year

Barclaycard – Mobile Payments
Barclaycard Commercial – Visa CodeSure Card
Becta and Barclaycard Commercial – Becta Home Access Card
Ghana International Bank – Ghana International Bank Debit Card
The Royal Bank of Scotland Group – Natwest and RBS Savings Accelerator
The Royal Bank of Scotland Group – Open Contactless EMV Payments on Buses

Best Security or Anti-Fraud Development

Bank of America – MBNA Travel Flag
Barclaycard – Customer Fraud Alerting Service
Barclays Bank – Cardholder Travel Registration
The Co-operative Financial Services – Cutting Credit Card Fraud
Marks & Spencer Money – Focussed on Fraud, Committed to Cardholders
Nationwide Building Society – Fighting Debit Card Fraud with ACI Proactive Risk Manager

Best Technology Initiative of the Year

Bank of America – Enhanced IVR
Barclaycard – Mobile Payments
Barclaycard – MyBarclaycard
Bhs and Barclaycard – Bhs MasterCard Colleague Portal
Home Retail Group Financial Services – Argos and Homebase Cards – a heart and lung transplant
The Royal Bank of Scotland Group – Open Contactless EMV Payments on Buses

Best Achievement in Customer Service

American Express – Customer Service Centre 'Listen' Strategy
Barclaycard – MyBarclaycard
Barclaycard – Pre-application Checker
Home Retail Group Financial Services – Argos and Homebase Cards – a customer centric approach
Nationwide Building Society – Speed, Simplicity and Security

Best online initiative

American Express – Online Welcome Journey
American Express – Realising The Potential of Online Services
Bank of America – MBNA Personalised URLs
Barclaycard – Barclaycard Breathe
Barclaycard – MyBarclaycard
Barclaycard – Pre-application Checker

Most Responsible Credit Card Lending Practices

American Express – Transparency and Customer Advocacy
Bank of America – Mortgage Shock Initiative
Bank of America Ireland – Bank of America Ireland Credit Decisioning
HSBC Bank – Your Credit Card Through Good Times and Bad
Lloyds Banking Group – Helping Hands – Customer Support For The Journey
Nationwide Building Society – Working Together

About Chris M Skinner

Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, the Finanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

Check Also

If you’re getting something for free, you are the product

This quote If you’re getting something for free, you are the product has been floating …