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Banks have time, but is time on our side?

I chaired a dinner with a large group of senior bankers this week.  As a dinner, the group was too big for me to manage a normal facilitated discussion, so we just did a round robin and each person gave a comment about their biggest concern right now.  As we moved around the table, the topic had a common thread:

  • “I’m worried about our business model and whether it’s fit for the future”
  • “My major hot topic right now is the impact of technology on our operations and how we adapt to customer needs”
  • “The biggest issue we face is new competitors and whether they might make us irrelevant by taking over the customer connection”
  • “Our culture is a challenge, as we believe in slow cycle change but new competitors and technology is demanding fast cycle change”
  • “Getting the organisation to agree anything and make a decision is the hardest task”

You get the idea.


Then, over the dinner, we talked more about some of these themes and other issues arose.  The impact of regulations; the uncertainty of the Eurozone; the fact that there are too many banks and some will disappear; whether foreign banks are still serious about their operations in the country (the dinner was at one of the European mainland states); the fact that the economy was plateauing; and so on and so forth.

These are themes we face often and show the anxiety of facing the future, particularly facing the future in banking.  Banking is a tough market, but not a shallow one.  It’s a deep market and capital does not move easily.

This is a key point.  Capital does not move easily.

Take consumers and retail banking.  There’s lots of drums banging about new banks, neo-banks and Fintech start-ups that will eat the banker’s lunch and change the system.  In the UK, I can now count a dozen new bank start-ups: Atom Bank, Starling Bank, Tandem Bank, Secco Bank, Mondo, Aldermore Bank, Shawbrook Bank, Handelsbanken, Triodos Bank, Virgin Money, Metro Bank and more; but will consumers want their offer?

According to the latest news on account switching, I’m not sure:

Two million bank customers have used the seven-day switching service to jump from on bank to a rival in the first two years of the service.  The system was designed to make it easier to move bank, enhancing competition and giving unhappy customers a way to try out an alternative service.  However, the 2m number falls well short of the 5m per year that some in the industry expected when the system was launched in 2013.  With almost 50m current accounts open in the UK, the 2m figure indicates that just 2pc of customers are using the seven-day system each year.  Even before the scheme was announced, some years saw more than 1m people move bank, indicating the system has only had modest success in encouraging mobility in the market.

It’s even tougher to get a corporate to switch accounts, as the complexity is ten times more onerous than the simplistic switch of a few consumer direct debits.  So we have this dual stream friction.  Bankers are right to worry about competition, new start-ups, the impact of technology and regulatory reforms, but these things are a slow burn.  They will hit the industry but, unlike downloading music or booking a holiday, the customer is also slow to change.

Therefore, when I hear about all of these big impact changes in banking, part of the reason why I’m not as sabre-rattling as other commentators is that I just cannot see hundreds of thousands of customers and corporates moving their accounts from their trusted financial provider today to a new brand tomorrow.  Equally, by the time the new brand of tomorrow is ready for the customer to change, if the trusted financial provider of today has not responded to that threat then it is their fault.

Capital does not move easily and banks have therefore the luxury of (some) time to adapt and change to new business models, new start-ups and new competition.  Just don’t think you have that much time and, as evidenced by my dinner, most banks don’t.

 

About Chris M Skinner

Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, the Finanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

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  • Great point Chris, as usual.
    What I’d wonder more about is the chipping away at the services though, rather than the movement of the current accounts. For example, it is much easier to use one of the forex competitors (and probably more price-competitive too) than to use one of the bank’s own services. As a banker, i’d worry more about the aggregate effect of that.