Chris Skinner's blog

Shaping the future of finance

How to give a great presentation

I’ve been presenting all my life. The first time someone said do a presentation, I was so nervous that the words came out with a stutter, the structure of my speech was a mess, there was no confidence and the audience seemed to be hissing and booing. Sometimes they still do that, yet presenting has…

But what’s the sinker?

So we’ve got our hook and lines set up. Now for the sinker! This was an approach I developed through working in various companies in marketing, sales and consulting roles. I call this bit the real cake (remember it’s a layer cake?). The hook is the topping, the lines are the cream and jam, the…

How do you find ‘the hook’?

I talked yesterday about how to do my layer cake for a hook, line and sinker marketing structure. It made me remember generating this approach so I dug out an old document that discussed how to generate a hook. The hook is meant to be thrown to get the fish interested. What hook can we…

Hook, line and sinker: how to do marketing (part one of many)

As it’s August and everyone is on holiday, I’m going to deviate a little bit from my usual daily blogging and talk about two other things: How to do sales and marketing How to explain FinTech to your kids You may wonder how I can talk about how to do sales and marketing, but didn’t…

The Finanser’s Week: 26th July 2021- 1st August 2021

This week’s main blog discussions include … The Olympics of Money I guess, because we are in lockdown, that I find the Olympics quite surreal. Lots of sports and lots of commentary and lots of weird things going on in my head. For example, I started to think about what an Olympics of banking and…

Design for a business on Mars

I just saw someone talking to their challenger bank about paying in a cheque. The bank asked: what’s a cheque? I feel the same. In fact, these days, it’s kind of getting challenging to imagine: what’s cash? In fact, these days, it’s difficult to consider: what’s paper? You might say I’m being daft, but my…

Human-first, NOT digital-first

In a conversation today, I started discussing digital transformation in depth and found we were talking about digital as though that was the point. It made me wake up, as digital is not the point. Business, connectivity, relationships is the point. When we discuss doing everything online, converting to open systems, transforming to be digital…

Are auditors worth it?

Talking about enforcing the system, I’m reading the Financial Reporting Council’s annual report about auditors of banks. Yes, I am that sad. The report notes that, across the UK’s seven biggest auditing firms, almost 30% of all bookkeeping was below par. It makes you wonder how they get away with it. What interests me here…

The Olympics of Money

I guess, because we are in lockdown, that I find the Olympics quite surreal. Lots of sports and lots of commentary and lots of weird things going on in my head. For example, I started to think about what an Olympics of banking and fintech would look like. Oh, dear. No, I shouldn’t have. But…

Who do you believe in: the state or the network?

I find so many similarities between what’s happening with COVID and what’s happening with cryptocurrencies. Why? It’s all to do with how they’re regulated. I don’t know about your country, but I’m in between two countries: the UK and Poland. After recently visiting the UK, where COVID rules are so confusing you have no idea…

Intelligent Money - Chris Skinner Keynote @ Pay 360 conference 2024

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Chris Skinner
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