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Mobile contactless finally in my hand

Just got home from travels and found a leaflet on my doormat.

Usually such leaflets get thrown in the bin, but the strapline “start a whole new movement” in orange intrigued me.

Barclaycard_mobile

I wonder what this is about I thought, as I’ve never had junkmail from what I assumed was Orange, the mobile phone operator.  Orange had never written to me before.

Turning to the back of the leaflet, the sight of a mobile telephone with “powered by Barclaycard” immediately caught my attention.

Barclaycard1 

So I opened the leaflet and yay, this is the launch of Britain’s’ first mobile contactless programme in action (doubleclick image below to see large version).

Barclaycard2

The leaflet asks me to clink on an Orange webpage for more information …

Barclaycard3_orange 

… and, on the webpage is a video explaining more:

The ordering is simple, and the phone is available for just £59.99 ($100) on a pay-as-you-go contract that’s quite attractive.

Maybe this really is a way for mobile carriers and banks to partner?

Either way, it shows Barclaycard on the leading edge once again.  After all, they appear to be the only card firm that regularly gets coverage on this blog as an innovator:

All in all, the mobile payments revolution is under way and, in the UK, this one leads the way.

 

About Chris M Skinner

Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, the Finanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

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5 comments

  1. I’m at the Payments Association conference today if you want to play with one of the phones I’ll bring mine.

  2. Chris,
    My wife received the same mailshot yesterday. She was reading it in the living room after dinner and asked me what it was. “Contactless payment” said I “just like the oyster card, but it works with your Barclaycard I think.” “What am I meant to do?” said she “d***ed if I know” … so in the bin it went as the call to action was missing or obscure.
    Moral: great idea, nice phone, direct mail failed … uptake likely to be slow unless they get their marketing act together. Pity.
    PS thanks for solving the riddle.

  3. Thanks for the info Chris. Apparently 6.8m UK mobile phone owners will be using their handsets for direct payment via contact less by 2012.

  4. Christopher David

    Must be very nice fees you get for advertising this strong!

  5. Interesting comment Christopher
    We get paid nothing and this blog is 100% independent … I’m just watching who’s doing interesting stuff and who is not.
    Chris

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