I know I go on and on and on about Web 2.0 and social media, but I do this because these trends
illustrate a fundamental shift in the way we live.
downloading music and film files, connecting globally with all my friends,
family and business colleagues through my mobile, laptop, TV and iPod via
Facebook, Bebo, MySpace and Cyworld, texting and sharing my life through diggs,
flickrs and tweets, means that I’m living differently.
This is what I
talk about in workshops that look in-depth at the whole nature of how banking is
changing, and I use all of the social network stuff to illustrate
the implications.
So a group of bankers attended one of these meetings the
other day, and most came back with positive comments except one. He says,
“Chris, that was dull. You’re just talking about the internet and internet
banking. Banking is more than just the internet channel”.
I chatted with
him a bit and discovered he had got completely the wrong end of the stick.
He thought I was just talking about Web 2.0, the internet and social
networking online.
I’m not.