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Compare the Meerkat: a Top Marketing Campaign

My family are totally in love with the new marketing campaign in the UK for Compare the Market, a comparasite that allows you to compare insurances, loans, mortgages and other financial products across a broad range of providers. 

They recently launched these TV ads:

The ads are really fun and use a cute, furry animal to get the point across – that's bound to work.

The humour is spot on too as Aleksandr, the Russian Meerkat who stars in the ad, runs a website called Compare the Meerkat, where you can compare Meerkats with each other. 

Aleksandr is very annoyed that everyone keeps coming to his website thinking that it's Compare the Market.  It's nothing to do with comparing insurance and other financial products, it's about comparing Meerkats.  Totally different!

The website is part of a co-ordinated campaign and is fully integrated across Facebook and Twitter, as well as the TV ads.

A rare example of a financial marketing campaign that gets today's world.

Simples (or not)!

About Chris M Skinner

Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

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