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Barclaycard show some creativity

I've been waiting so long to find something in UK banking to blog about in a Web 2.0 world that I thought it would never come … Compare the Meerkat is about it so far.

But I'll put the Barclaycard Waterslide Competition on YouTube up there as well now.

The competition is based upon their TV advert for contactless which became a bit of a viral hit (if you haven't seen it, then check it out), and so Barclaycard launched a competition to create an amateur version in February.


Create a waterslide. Film it. Submit it. 

You don't have to be Danny Boyle. You don't need a big budget. You can make your slide out of anything. Bottles, pipes, boxes, plastic – you just need your imagination!

Enter our waterslide competition at http://www.youtube.com/barclaycardcreate

Here's their promotional video for the competition:

and here's the winner:

They also have the Waterslide Game.

The game gives you 20 seconds to take a puzzle of pipes:


and using mouse clicks to turn them into a waterslide:


No prizes for doing it, but a good synergy with the brand and the message at the end:


There's a whole lot more to this, and it's nice to finally see some creative online finance from one of the core UK financial players rather than some new startup at last.

The Finanser Blog is sponsored by Just Giving this week.

About Chris M Skinner

Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

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