Yesterday, I mentioned the new store chain that has become incredibly successful in most major financial centres of the world over the last year.
Visiting the store's owners, I asked them the secret of their success. Apparently, their stock is incredibly rare and much of it is patented.
For example, their most successful product was patented in the early 1990's and was featured in several magazines that many of us may not have seen.
Here, for example, is coverage of the store's #1 selling item patented back in 1994: