As Twitter is still a hot topic for some, there's a really interesting survey that has just been released by social media analytics firm Sysomos. After analysing
information disclosed on 11.5 million Twitters accounts in July, they discovered
- 72.5% of all users joined between January 1 and May 31 2009
- 85.3% of all Twitter users post less than one update per day
- 21% of users have never posted a Tweet
- 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people
- 5% of Twitter users account for 75% of all activity
New York has the most Twitters users, followed by Los Angeles, Toronto,
San Francisco and Boston; while Detroit was the fast-growing city over
the first five months of 2009
- More than 50% of all
updates are published using tools, mobile and Web-based, other than
- TweetDeck is the most popular non-Twitter.com tool with
19.7% market share.
- There are more women on Twitter (53%) than men (47%)
Of the people who identify themselves as marketers, 15% follow more
than 2,000 people. This compares with 0.29% of overall Twitter users
who follow more than 2,000 people.
Worth a read and builds upon today's quote of the day:
"Chase Bank does not have any actual (Facebook) group or fan pages that help the customer
or provide any information. On the contrary, they have more 'I hate
Chase Bank' groups than any other popular bank, with hundreds of
members bashing the bank and its services."
Social Networks and What They Say About Banks (My Bank Tracker)
and the blog about social media's relevance to banks from Tuesday.