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Mobile delusions

Interesting article in this week’s Marketing Magazine about mobile marketing.

It tries to break open a few myths that even the delusional Finanser believed.

Myth #1: Most people are using some sort of mobile internet device today

76% of UK mobile users aged over 16 don’t access the internet on their mobile.  Only 10% access the internet on their mobile daily and only 15% do so once a week.

Myth #2: Most people are interested in using a mobile internet service

60% of UK mobile users aged over 16 claim to own a phone that can’t access the internet and, of those, only 30% are interested in getting an internet-enabled mobile phone.

Myth #3: If they had the handsets, then usage will follow

Of the 40% of mobile users who can access the internet 31% have never used an internet mobile service, 8% are lapsed users (they tried to use a mobile internet service but gave up) and 24% use a mobile internet service less than once a week.

And there was me thinking everyone had an iPad these days.

About Chris M Skinner

Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

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