Interesting article in this week’s Marketing Magazine about mobile marketing.
It tries to break open a few myths that even the delusional Finanser believed.
Myth #1: Most people are using some sort of mobile internet device today
76% of UK mobile users aged over 16 don’t access the internet on their mobile. Only 10% access the internet on their mobile daily and only 15% do so once a week.
Myth #2: Most people are interested in using a mobile internet service
60% of UK mobile users aged over 16 claim to own a phone that can’t access the internet and, of those, only 30% are interested in getting an internet-enabled mobile phone.
Myth #3: If they had the handsets, then usage will follow
Of the 40% of mobile users who can access the internet 31% have never used an internet mobile service, 8% are lapsed users (they tried to use a mobile internet service but gave up) and 24% use a mobile internet service less than once a week.
And there was me thinking everyone had an iPad these days.