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Numbers: First Direct UK versus eBank Japan

First Direct has:

  • 3,200 staff
  • 1.16 million customers
  • 85%+ of customer contact is
  • 44% of sales are via e-channels
  • 890,000 Internet Banking customers
  • 370,000 SMS message banking customers
  • 2.6 million text messages are sent to customers every month
  • 157,760 telephone calls
    are handled each week

eBank Japan has:

  • 2.8 million accounts
  • 195 staff
  • All customer contact is electronic


About Chris M Skinner

Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, the Finanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

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