The Card Awards 2010

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I've just received the magazine announcing the winners of this year's Card Awards (last year's winners can be seen here). 

And the envelope openings went to:

Best New Credit Card Product of the Year
PayPal and Santander Cards

Best Credit Card Marketing Campaign of the Year
Barclaycard

Best New Prepaid Card Product of the Year
O2 and the Royal Bank of Scotland Group

Best Prepaid Card Marketing Campaign of the Year
O2 and the Royal Bank of Scotland Group

Best Affinity or Co-Branded Credit Card Programme
Virgin Money and Bank of America

Best Business Card Programme
HSCB Bank

Best Card Benefits Programme of the Year
American Express

Best Card Cross-Selling Programme of the Year
Marks & Spencer Money

Best Charity Credit Card Programme
Cancer Research UK and Lloyds Banking Group

Best CRM Programme
American Express

Best Corporate Social Responsibility Programme
Bank of America

Best Online Initiative
Barclaycard

Best Achievement in Customer Service
Nationwide Building Society

Best Security or Anti-Fraud Development
Marks & Spencer Money

Best Technology Initiative of the Year
Home Retail Group Financial Services

Best Industry Innovation of the Year
Barclaycard

Most Responsible Credit Card Lending Practices

Nationwide Building Society

Best Card Design of the Year
Barclaycard

Industry Personality of the Year
Peter Godfrey

Not surprisingly, Barclaycard’s Waterslide Marketing campaign won the award for Best Campaign of the Year (blogged about that one a few times) and the O2/NatWest partnership gained a few nods too (see the campaign here).

More surprisingly is the detail in the M&S Security Award for using the SAS Fraud Management solution which resulted in:

• the fraud referral rate reduced to 0.05 per cent of total transactions
• complaints have fallen by 30% due to Flexible Blocking
• the actual value of net fraud losses is 12% lower in 2009 than 2008
• the point of compromise model has helped the false positive rate (FPR) to reach 5:1
• M&S Money identifies nearly 90% of total fraud cases before the customer does
• 80% of fraud cases result in no financial loss

Must look into that SAS software.

Mind you, bit fishy that the Best Technology Initiative Award happens to revolve around a TS2 install, as TSYS is the Awards main sponsor.

You can see details of all the awards by registering and downloading the Awards Magazine.