I know that many of you will have read the story already but, just in case, it is worth posting here for posterity and for the record.
Gamestation has discovered that more than 88% of the British public do not read the terms and conditions of a website before they make a purchase online.
As a result of the research, Gamestation has announced that on April 1st, in a test of its customers, it will include a clause in the terms and conditions stating that the customer grants the retailer the right to 'claim their immortal soul'. The online customer will be offered the opportunity to opt out of forgoing their soul by ticking a box in the small print. As a reward for their vigilance, they will receive a GBP5 discount voucher.
90% of customers agreed to the terms and conditions without reading them (either that or they were happy to surrender their souls). They then received an email stating: “Little did you realise that upon your last purchase from Gamestation.co.uk you also granted us a right to claim your humanity […] To avoid future fatalities, always check the terms and conditions.”