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How bank twitter #fails are killers

I've blogged before about twitter fails, specifically JPMorgan's disaster last November, and it illustrates how companies are finding it challenging to adapt to the new connected world.

Another great example of such behaviour was sent to me by a friend this week.

A little known chappie with the twitter handle UKDazza (me suspects he's called Darren, mate) made an innocent tweet:

Tweet


The Metro Bank app refresh was launched this week, and obviously Dazza likes it.

Being very responsive to tweets, First Direct immediately responded:

Tweet2

Now, Dazza either works for Metro Bank or this was an extreme faux pas  as what happened next is off the scale.

Just read …

Tweet3

Oh dear.

Looks like Metro Bank's app upgrade is way superior to First Direct's.

So how does FD respond?

Tweet4

Yay!

Oh, no …

Tweet5

And of course, the competition does not have much to say …

Tweet6

Bear in mind that these are the two most socially media friendly banks in the UK (alas to those that are not).

More to follow …

 

 

 

 

About Chris M Skinner

Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, the Finanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

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