I've blogged before about twitter fails, specifically JPMorgan's disaster last November, and it illustrates how companies are finding it challenging to adapt to the new connected world.
Another great example of such behaviour was sent to me by a friend this week.
A little known chappie with the twitter handle UKDazza (me suspects he's called Darren, mate) made an innocent tweet:
The Metro Bank app refresh was launched this week, and obviously Dazza likes it.
Being very responsive to tweets, First Direct immediately responded:
Now, Dazza either works for Metro Bank or this was an extreme faux pas as what happened next is off the scale.
Just read …
Looks like Metro Bank's app upgrade is way superior to First Direct's.
So how does FD respond?
Oh, no …
And of course, the competition does not have much to say …
Bear in mind that these are the two most socially media friendly banks in the UK (alas to those that are not).
More to follow …