Home / Blog Index / The Finanser’s Week: 2nd August 2021- 8th August 2021

The Finanser’s Week: 2nd August 2021- 8th August 2021

The main blog discussions this week included:

Hook, line and sinker: how to do marketing (part one of many)

As it’s August and everyone is on holiday, I’m going to deviate a little bit from my usual daily blogging and talk about two other things: How to do sales and marketing How to explain FinTech to your kids You may wonder how I can …

How do you find ‘the hook’?

I talked yesterday about how to do my layer cake for a hook, line and sinker marketing structure. It made me remember generating this approach so I dug out an old document that discussed how to generate a hook. The hook is meant to be …

But what’s the sinker?

So we’ve got our hook and lines set up. Now for the sinker! This was an approach I developed through working in various companies in marketing, sales and consulting roles. I call this bit the real cake (remember it’s a layer cake?). The hook is …

How to give a great presentation

I’ve been presenting all my life. The first time someone said do a presentation, I was so nervous that the words came out with a stutter, the structure of my speech was a mess, there was no confidence and the audience seemed to be hissing …

The debate about whether to use slides or not

After talking about presentations yesterday, I’ve spent a long time presenting with slides. The slides help to tell the stories. Moving from slides with lots of text and bullet points to slides with pictures was my thing. Then slide decks with embedded video became a …

 

Top reads of the week (via Citadel Advantage):

About Chris M Skinner

Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

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