The Finanser’s Week: 2nd August 2021- 8th August 2021

The main blog discussions this week included:

Hook, line and sinker: how to do marketing (part one of many)

As it’s August and everyone is on holiday, I’m going to deviate a little bit from my usual daily blogging and talk about two other things: How to do sales and marketing How to explain FinTech to your kids You may wonder how I can …

How do you find ‘the hook’?

I talked yesterday about how to do my layer cake for a hook, line and sinker marketing structure. It made me remember generating this approach so I dug out an old document that discussed how to generate a hook. The hook is meant to be …

But what’s the sinker?

So we’ve got our hook and lines set up. Now for the sinker! This was an approach I developed through working in various companies in marketing, sales and consulting roles. I call this bit the real cake (remember it’s a layer cake?). The hook is …

How to give a great presentation

I’ve been presenting all my life. The first time someone said do a presentation, I was so nervous that the words came out with a stutter, the structure of my speech was a mess, there was no confidence and the audience seemed to be hissing …

The debate about whether to use slides or not

After talking about presentations yesterday, I’ve spent a long time presenting with slides. The slides help to tell the stories. Moving from slides with lots of text and bullet points to slides with pictures was my thing. Then slide decks with embedded video became a …

Top reads of the week (via Citadel Advantage):

• NY regulator asks financial institutions to share diversity data
• 7 big banks sign on for SWIFT's low-value cross-border offering
• Clearing House urges caution on CBDCs
• Bank of America Calls CBDCs 'More Effective' Than Cash in Research Note
• QR Codes Are Here to Stay. So Is the Tracking They Allow
• Neobank launches real-time cryptocurrency conversion
• The convenience of buy now, pay later creates risks: Fitch
• Why JPMorgan wants to hire Olympic-level athletes as bankers
• Future of Fintech: Investment Trends
• Now Is the Time for SaaS Businesses to Channel the Power of Open Banking
• Good News, Bad News: Automated Fraud Business is Booming
• How To Survive A Cybersecurity Attack
• Payments in 2021 and Beyond: Making the Complex Simple
• 3 Data Strategies Fintech Companies Need to Succeed with Instant Payments
• Don't ask whether to pay a ransom — ask how attackers could get in
• A security expert's guide to the top-exploited vulnerabilities
• Where is Artificial Intelligence (AI) Going in 2021?
• Viruses, Malware, or Spyware: What's More Dangerous?
• Inside MoneyLion's quest to become a financial 'super app'
• Citigroup gets regulatory nod for fund custody business in China
• Clearing House urges caution on CBDCs
• New bank-fraud malware called Vultur infects thousands of devices