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Bank brands suck …

I know, I know … we all want to think we are hip and cool brands, so I got a reality check today from The Brand Channel, who just ran a survey of brandjunkies asking a range of questions:

  • What brand would you most like to sit next to at a dinner party?   
  • What brand, if sent back 100 years would have the biggest impact on the course of history?  
  • Which brand inspires you the most?  
  • What brand do you think is truly (going) "green"?  

and so on and so forth.  The overall winners are:

#1    Apple
#2    Virgin
#3    Google
#4    Coca-Cola
#5    Nike

Question: Can you spot the odd one out?  See end of blog for answer.

Answers that intrigued and amused, included:

What brand that no longer exists would you resurrect?
The #1 answer is none, e.g. if it’s dead it’s dead.  #2 is PanAm and #3
is Atari ………….. the eighth most popular vote in this category
went to …. IBM!

Then there’s the question: which brand do you want to argue with? and the #1 answer is Microsoft!  I wonder why?

What brand is most likely to revolutionize the branding industry in the next five years? had some interesting, although not unexpected answers, like Facebook, Second Life, YouTube …   

But you know what gets me?

Maybe I missed it, but what really, really gets me?

Where’s the darned bank brands.

Not a single bank brand anywhere.  Not even a dead one or one people want to argue with.

Don’t these hip and cool and trendy people realise that banks want to be loved too?

Stuff ’em!


Question: Can you spot the odd one out? 
Answer: Google – all the others advertise lots, but Google is its own advert!

About Chris M Skinner

Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

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