- What brand would you most like to sit next to at a dinner party?
- What brand, if sent back 100 years would have the biggest impact on the course of history?
- Which brand inspires you the most?
- What brand do you think is truly (going) "green"?
and so on and so forth. The overall winners are:
Question: Can you spot the odd one out? See end of blog for answer.
Answers that intrigued and amused, included:
What brand that no longer exists would you resurrect?
The #1 answer is none, e.g. if it’s dead it’s dead. #2 is PanAm and #3
is Atari ………….. the eighth most popular vote in this category
went to …. IBM!
Then there’s the question: which brand do you want to argue with? and the #1 answer is Microsoft! I wonder why?
What brand is most likely to revolutionize the branding industry in the next five years? had some interesting, although not unexpected answers, like Facebook, Second Life, YouTube …
But you know what gets me?
Maybe I missed it, but what really, really gets me?
Where’s the darned bank brands.
Not a single bank brand anywhere. Not even a dead one or one people want to argue with.
Don’t these hip and cool and trendy people realise that banks want to be loved too?
Question: Can you spot the odd one out?
Answer: Google – all the others advertise lots, but Google is its own advert!