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You can’t hide anything, Part 2: Apple

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In the second of a new series, Steve Jobs at Apple sent out an internal email at midnight UK time, 4pm PST yesterday.  It's now all over the internet and, like

Microsoft's entry in the first of this series, it shows you can't hide anything anymore:


The launch of MobileMe was not our finest hour.  There are
several things we could have done better:

  • MobileMe was simply not up to
    Apple's standards – it clearly needed more time and testing.
  • Rather
    than launch MobileMe as a monolithic service, we could have launched
    over-the-air syncing with iPhone to begin with, followed by the web applications
    one by one – Mail first, followed 30 days later (if things went well with Mail)
    by Calendar, then 30 days later by Contacts.
  • It was a mistake to launch
    MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store. 
    We all had more than enough to do, and MobileMe could have been delayed without

We are taking many steps to learn from this experience so
that we can grow MobileMe into a service that our customers will love.  One step
that I can share with you today is that the MobileMe team will now report to
Eddy Cue, who will lead all of our internet services – iTunes, the App Store
and, starting today, MobileMe.  Eddy's new title will be Vice President,
Internet Services and he will now report directly to me.

The MobileMe
launch clearly demonstrates that we have more to learn about Internet services. 
And learn we will.  The vision of MobileMe is both exciting and ambitious, and
we will press on to make it a service we are all proud of by the end of this


Chris Skinner Author Avatar

Chris M Skinner

Chris Skinner is best known as an independent commentator on the financial markets through his blog,, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...

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