With the media running headlines 24 hours a day, 7 days a week saying that the world is imploding and it’s all the banks fault, I kinda think that some banks should cut back their ad spending or rethink it.
By way of example Halifax, the UK banking bit of HBOS that has been forced to merge with Lloyds TSB (just a case of signing the paperwork), is still actively pushing this advert at the UK consumer:
Now I know you still want business and you still want to let us know that you’re there, but I just don’t think singing employees in a tired, old and dated marketing campaign, cuts the cloth.
I also don’t think that seeing a bunch of staff singing "Something’s Good" sets the right tone for a bank that went under last month.
So change your ad (watch the clip again below if you want to see what Joe Public would do).