Chris Skinner's blog

Shaping the future of finance

Marketing Financial Services to the over 50’s

Chris Skinner Author Avatar

Dick Stroud, an expert on using interactive channels to communicate with the over-50s market, posted a blog on his website yesterday that includes a link to his presentation on the subject.

The presentation is fascinating as it shows the major growing group of users of social networks are oldies, except what do we mean by 'oldies'?

Dick gives us five walk-aways:

"1. We spend lots of time talking about the 50+ market but most of the
time we are really talking about the 60+ - probably the 65+ and in many
instance the 70+ market. Certainly in the Finance Industry.

The consumer’s property is critical to so much of their future
livelihood. I know that is an obvious thing to say but it really,
really, really is.

"3. How little we understand about the real
reasons why older people behave the way they do. So much of the time we
view the older market through the corporate window of generalisations
and how we would like older consumers to behave

"4. There are
large country differences, especially with regard to the post work
finance available to people. But, there is a hell of lot in common
between countries, certainly within Europe.

"5. The impact of the
credit crunch on consumer’s choice of channels to funnel their hard
earned cash has probably changed forever. I don’t think the Financial
Services industry has started to come to terms with that fact."

Well worth a look.

Chris Skinner Author Avatar

Chris M Skinner

Chris Skinner is best known as an independent commentator on the financial markets through his blog,, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...

Digital Transformation Programme

Learn directly from from one of the most influential people in technology, gain insights from the world's most innovative companies, and build a global network.

Top 50 Global Thought Leaders and Influencers on FinTech 2022

Chris Skinner
Commentator, CEO of The Finanser and best-selling author at The Finanser

Thinkers360 Thought Leader

Contact Me

Best Financial Services Blogger

Chris’s latest book

Chris Skinner’s ‘Digital For Good’ Book Launch Event – CFTE

Global Awards

Best CEO of the Year UK 2022

Best Digital Finance Provider of the Year UK 2022

Best Financial Markets Adviser of the Year UK 2022

Portal to the Knowledge Base of the Financial Services Club UK 2022

Financial Markets Advisor of the Year UK 2022

Corporate America Today Annual Awards

Best Financial Markets Adviser of the Year UK 2022

Portal to the Knowledge Base of the Financial Services Club UK 2022

Financial Markets Advisor of the Year UK 2022

Nominee of MAD33 2021

Kids creating the future bank | TEDxAthens

Join me on Linkedin

Follow Me on Twitter!

UK’s most influential person in technology

Captain Cake and the Candy Crew

Captain Cake Winner of a Golden Mom’s Choice Award


TheNextWeb – #tnw

Learn more about Chris

About Chris Skinner

Presentation at ZBP, September 2020, Warsaw, Poland

Alex at the Financial Services

Gaping Void's Hugh MacLeod worked with the Finanser