This was the shock headline in London's largest newspaper, the Evening Standard, yesterday. In their free sister paper, London Lite, the short version of the article read:
"AMEX at 46%? No, that won't do nicely!
"AMERICAN Express has increased the cost of
borrowing on one of its credit cards to 46 per cent – more than 30
times the Bank of England base rate, which has been slashed to 1.5 percent.
"The company now charges 46
per cent APR on the British Airways Premium Plus card. Virgin Money American Express (37 per cent) and Citi MasterCard (41 per cent) are among a number of other cards with APRs more than 35 percent despite
interest rates being at the lowest level since the Bank of England was
set up in 1694."
If they could bother reporting accurately, the AMEX BA Card is actually 19.9% APR with£150 fee for the card per annum. By law, the total APR must be reported including that £150 fee, which is why it comes up as 46% APR.
Nothing like a shock headline is there?