Chris Skinner's blog

Shaping the future of finance

Where’s the bank advert?

Chris Skinner Author Avatar
by

OK, so I said banks should stop advertising and they did.

Not a single bank ad at this year's SuperBowl extravaganza.

With 100 million viewers, the SuperBowl spots are the most expensive ever, raking in $206m (£141m) in advertising for NBC.  That's about $3 million per 30-second slot, or $100,000 per second.  A lot more than the $42,000 for a whole advert back in 1967.

The main advertisers were folks like Doritos, Coke and Budweiser.  A few car firms like Audi, Hyundai and Toyota.  But not a single bank advert.

Having said that, there were three finance ads I spotted.

First, as usual, there's e*trade with the talking babies they've used for a while now:

Then there's the worrying IRS tax return season, with H&R Block scaring the bejeez out of everyone:

And, in a sign of the times, Cash4Gold.com appears for the first time:

Cash4Gold is almost like having a pawn shop advertising on the SuperBowl, except they buy your gold off you rather than keeping it in hock.  Who would have thought it?

Going back to the banks mind you, where were the bank ads in previous years?

There weren't many, although Chase were the exception last year:

All  in all, with the current state of banking, I guess splashing out $3 million on 30 seconds is not seen as a good thing or a good deal.

UncategorizedCategories
Chris Skinner Author Avatar

Chris M Skinner

Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...

What is the future?

Learn more

Learn more about Chris

About Chris Skinner

The Past, Present And Future Of Banking, Finance And Technology

Fintech expert Chris Skinner: countries need digital transformation to remain competitive

Join me on Linkedin

Follow Me on X!

Hire Chris Skinner for dinners, workshops and more

Learn directly from from one of the most influential people in technology, gain insights from the world's most innovative companies, and build a global network.

Chris’s latest book

Chris Skinner’s ‘Digital For Good’ Book Launch Event – CFTE

Top 50 Global Thought Leaders and Influencers on FinTech 2023

Chris Skinner
Commentator, CEO of The Finanser and best-selling author at The Finanser

Thinkers360 Thought Leader

Contact Me

Global Awards

Lifetime Achievement Award

Global 100 - 2024 Winner

Chris Skinner - Financial Markets Advisor of the Year - The Finanser - UK 2023

Best Financial Markets Advisor of the Year 2023

30 Best Regtech Blogs and Websites 2023

Kids creating the future bank | TEDxAthens

Captain Cake and the Candy Crew

Captain Cake Winner of a Golden Mom’s Choice Award

TWO-TIME WINNER OF A MOM’S CHOICE GOLD AWARD!

Alex at the Financial Services

Gaping Void's Hugh MacLeod worked with the Finanser