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Where’s the bank advert?

OK, so I said banks should stop advertising and they did.

Not a single bank ad at this year's SuperBowl extravaganza.

With 100 million viewers, the SuperBowl spots are the most expensive ever, raking in $206m (£141m) in advertising for NBC.  That's about $3 million per 30-second slot, or $100,000 per second.  A lot more than the $42,000 for a whole advert back in 1967.

The main advertisers were folks like Doritos, Coke and Budweiser.  A few car firms like Audi, Hyundai and Toyota.  But not a single bank advert.

Having said that, there were three finance ads I spotted.

First, as usual, there's e*trade with the talking babies they've used for a while now:

Then there's the worrying IRS tax return season, with H&R Block scaring the bejeez out of everyone:

And, in a sign of the times, Cash4Gold.com appears for the first time:

Cash4Gold is almost like having a pawn shop advertising on the SuperBowl, except they buy your gold off you rather than keeping it in hock.  Who would have thought it?

Going back to the banks mind you, where were the bank ads in previous years?

There weren't many, although Chase were the exception last year:

All  in all, with the current state of banking, I guess splashing out $3 million on 30 seconds is not seen as a good thing or a good deal.

About Chris M Skinner

Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, the Finanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

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  • Cash4Gold operates in a manner similar to Gold Kit. They send you an envelope, you send your gold to them in it. They determine the value and cut a check for that amount. If the amount meets your expectations, you cash it. If not, you have 15 days to return the check and get your gold back. Your satisfaction is guaranteed.

  • Ha, I always love the e*Trade talking baby ads. I had never really noticed the bank ads before, and I didn’t really notice them missing this year until you pointed it out in this post. I guess it’s because they aren’t particularly funny, nor are they stupendously terrible. The cash for gold ad didn’t stick out to me either, but maybe next year they’ll have me laughing. ( http://goldstash.com )