Accenture has sponsored Tiger Woods since 2003, pretty much since they launched as a new brand.
But with Pepsi reconsidering their support in light of his recent lack of poor driving, and Gillette wondering whether to continue when Tiger described his car accident as the closest shave he'd ever had, everything is up in the air.
So I was a bit surprised to see the new draft campaign with the tagline: "helping you make the right choices" ...
UPDATE
Accenture has just announced they've dumped Tiger Woods after six years. Loyalty in action.
Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...
