Accenture has sponsored Tiger Woods since 2003, pretty much since they launched as a new brand.
But with Pepsi reconsidering their support in light of his recent lack of poor driving, and Gillette wondering whether to continue when Tiger described his car accident as the closest shave he'd ever had, everything is up in the air.
So I was a bit surprised to see the new draft campaign with the tagline: "helping you make the right choices" …
Accenture has just announced they've dumped Tiger Woods after six years. Loyalty in action.