I cannot believe it!
SuperBowl used to be a great American tradition with Visa, MasterCard and a variety of other financial firms champing at the bit to get a bit of attention.
Now, in these austere times of banks avoiding advertising, not a single bank or firm in these markets fezzed up the $3 million for a 30-second slot. According to the Wall Street Journal’s blog, this year’s advertisers were:
- Boost Mobile
- Bridgestone tyres
- Dr Pepper
- Electronic Arts
- Emerald Nuts
- Flo TV
- Pizza Hut
- Pop Secret
- Sun Life
- Taco Bell
Sure, you may say that e*trade are a financial firm, which they are, but their baby ads are creepy:
And Sun Life, an insurance firm, have their name on the stadium and splashed out big time with Cirque:
… but where were the bank ads?
There was a rumour that Bank of America was going to air this one:
… but I suppose they pulled it after last year’s outcry about their sponsorship or because it’s not really an upbeat Super Bowling ad. Or maybe they just listened to my advice from a year ago (as HBOS should).
Jeffry at the Financial Brand spotted this one for Three Rivers Credit Union, which aired locally during the Bowl:
But there were no ads in prime time nationally so, instead, we’re left with the rest.
Here’s a few of my favourites.
The Audi ad, ‘cos it feels this way these days:
The Intel ad, as it’s cute:
And the Doritos ad, it rocks!
See all the ads at i4u.com.
Oh yes, and congratulations to the New Orleans Saints and commiserations to the Indianapolis Colts.
Finally, via the Ridiculant and in the spirit of great puns, here's a Superb Owl: