Just sat through the first innotribe Long Now discussion and it proved to be interesting. A small but nicely formed crowd gathered and we talked about banking for the next century and investing in the world for the next millennia.
It all seems fairly esoteric maybe, but it did have one important outcome for me, which is a debate about trust.
We were talking about banks becoming safe keepers of digital information and someone made the point that to be this, you have to have trust in the safe keeper.
Another person then built upon this, and underscored the fact that it’s trust in the guaranty that the safe keeper provides.
Traditionally in banking, the trust guaranty from banks has been in keeping your money, funds and investments safe and secure.
In the future, the feeling is that the trust guaranty will be to keep our data safe and secure.
Assuming a bank gets that licence to be the trusted holder of a client’s information, you can then view the bank differently.
The bank can become a data miner for example, but not mining for financial data but data in any and all of its forms.
A bank may network businesses together to say that your business may benefit from a relationship with this business, based upon buying habits and supply chain and treasury similarities.
A bank may network people together, and create human relationships potentially even becoming a dating service for example. Amusingly, someone else in the audience said that they actually did this in their previous financial institution.
So a bank is no longer related to finance at all, but is totally focused upon being the best at utilising data and data analysis.
This fits with a theme I picked up on earlier this year, which was all about banks being inept at leveraging their data richness but that cloud computing and algorithms would change this.
After all, Apple’s iTunes, Amazon’s Superstore (it’s no longer books) and Google are all data businesses who use the rich analysis of data as their key resource. In the same way that others use commodities or humans to create value, these businesses use data as their raw material to create value.
That’s what banks of the future will need to do, and it’s a theme I’m sure we’ll come back to in the future.
Meanwhile, off to the plenary keynote now …