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Can you imagine your bank advertising like this?

Japan has so much culture, tradition, beauty and … downright

I spent the weekend in Tokyo and noticed lots of unusual
sights: kimonos, kabuki, maple trees and such like.  Then there is the night life, the lights, the music and the karaoke.  

People compare Japan to Britain: it's an island nation with a proud tradition that likes to get drunk at night.  But there’s one big difference between Britain and Japan: there's nothing in the world like the adverts.

For example, I spotted this ad for
consumer finance company Aiful on the subway and thought: “they look a bit weird and wacky”.


Sure enough, on return to the desk, I google Aiful Japan and
found a few of their videos.

Not sure it would work in UK or America, but in some
countries it would probably go down very well.

AIFUL Corporation (アイフル株式会社) is one of the largest
Japanese consumer finance companies.

The company is based in Kyoto, and has annual profits of close to ¥100 billion (around $1.5 billion) on over ¥2
trillion ($30
billion) worth of loans.


About Chris M Skinner

Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal’s Financial News. To learn more click here...

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