Japan has so much culture, tradition, beauty and … downright
I spent the weekend in Tokyo and noticed lots of unusual
sights: kimonos, kabuki, maple trees and such like. Then there is the night life, the lights, the music and the karaoke.
People compare Japan to Britain: it's an island nation with a proud tradition that likes to get drunk at night. But there’s one big difference between Britain and Japan: there's nothing in the world like the adverts.
For example, I spotted this ad for
consumer finance company Aiful on the subway and thought: “they look a bit weird and wacky”.
Sure enough, on return to the desk, I google Aiful Japan and
found a few of their videos.
Not sure it would work in UK or America, but in some
countries it would probably go down very well.
AIFUL Corporation (アイフル株式会社) is one of the largest
Japanese consumer finance companies.
The company is based in Kyoto, and has annual profits of close to ¥100 billion (around $1.5 billion) on over ¥2
billion) worth of loans.