Monitise produced a report six months ago on mobile usage, and have produced an update this week with some interesting numbers. For example:
- 1,124 people use Facebook mobile every month (1,008 million six months ago [sma])
- 456 million people only use Facebook mobile (341 million sma)
- 85 billion apps have been downloaded from Apple’s App Store (50 billion sma)
There are a few interesting charts also. For example, the use of operating system/smartphone by country:
Smartphones predominate amongst the under 45’s:
And most of us are hooked on using our phones:
There’s a load more in the report, which you can download here, but maybe the one banks can take home is that we all talk about how banks are trusted … well, maybe this chart proves it:
Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...
