Chris Skinner's blog

Shaping the future of finance

Do you have a savings goal?

Chris Skinner Author Avatar
by

I got an interesting graphic from RBS/NatWest who surveyed their customers about what they’re saving for. The interesting result is the dichotomy between the regions, where it shows that Southern British are saving to buy a house whilst Northerners, Scots, Welsh and Irish are all taking holidays.

Something about how unaffordable homes are in the South there, methinks.

Anyways, as it’s an August bank holiday week, I’m sharing this here.

People who set a savings goal are aiming to save £7,000 over the next 12 months, with those who set a goal saving double compared to those without a goal.

Saving for a home is the UK’s top goal as people aim to save more than £13,000 over 15 months, according to NatWest’s new Savings Index. Londoners are the most likely to be saving for a home, with one in four in the capital setting a savings goal of £19,500. Those in the North East of England are the least likely to be saving for a home with just one in six people setting an average target of £9,300.

Savers in Yorkshire and Humberside are the most likely to be saving towards a car while in Scotland one in four savers are saving for a holiday. By contrast Londoners are the least likely to be saving to get away but are most likely to be saving for a rainy day. Overall, one in seven Brits are saving for a rainy day with a savings target of £5,500 over 11 months.

UncategorizedCategories
Chris Skinner Author Avatar

Chris M Skinner

Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...

What is the future?

Learn more

Learn more about Chris

About Chris Skinner

The Past, Present And Future Of Banking, Finance And Technology

Fintech expert Chris Skinner: countries need digital transformation to remain competitive

Join me on Linkedin

Follow Me on X!

Hire Chris Skinner for dinners, workshops and more

Learn directly from from one of the most influential people in technology, gain insights from the world's most innovative companies, and build a global network.

Chris’s latest book

Chris Skinner’s ‘Digital For Good’ Book Launch Event – CFTE

Top 50 Global Thought Leaders and Influencers on FinTech 2023

Chris Skinner
Commentator, CEO of The Finanser and best-selling author at The Finanser

Thinkers360 Thought Leader

Contact Me

Global Awards

Lifetime Achievement Award

Global 100 - 2024 Winner

Chris Skinner - Financial Markets Advisor of the Year - The Finanser - UK 2023

Best Financial Markets Advisor of the Year 2023

30 Best Regtech Blogs and Websites 2023

Kids creating the future bank | TEDxAthens

Captain Cake and the Candy Crew

Captain Cake Winner of a Golden Mom’s Choice Award

TWO-TIME WINNER OF A MOM’S CHOICE GOLD AWARD!

Alex at the Financial Services

Gaping Void's Hugh MacLeod worked with the Finanser