I'm always intrigued by adverts and how they create viral campaigns and brands. The last one that blew me away and I now use in lots of presentations is this Dove campaign:
Campaigning for truth in beauty such that customers become advocates of the campaign is key. Why banks don't create campaigns for real banking in this way is beyond me. After all, if you could appear to be the 'good guys' for a change, it wouldn't be a bad thing would it?
Meanwhile, the ad that's creating the biggest stir over here is the new one for Drench Water.
Simple, but very virally effective as it appeals to young and old (Thunderbirds after all) and makes you smile with a perfect punch line.
In today's crowded airwaves, where half of all entertainment is created by my social network, it's catching the attention through being different that most banks struggle with isn't it?
Meanwhile, Drench goes into my personal hall of fame alongside the Cadbury's Gorilla.
Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...
