I really liked Citibank's US ad campaign against identity theft that ran through 2006, and used many of the ads in presentations to discuss the implications of ID theft. If you haven't seen the ads, here's one of the best ones:
But then, in this age of user generated entertainment, there's always some joker out there who makes a spoof version. I couldn't help posting this, not because it has a go at Citi, but because it just shows you can't do anything anymore without someone taking the P.
Actually, seeing this spoof, maybe Citibank's identity is being stolen in some perverse kickback?
Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...
