In the theme of dialogue about our changing world, the conversations
continued with my USA friends about how hard it is to get the marketing right
these days. They lamented the fact that their marketing team are so traditional
that they still wait until the brochure is perfect for mailing before posting
details on the internet.
The problem with this is that the internet costs you nothing, and you can
post anything immediately, and then change and evolve it in real time. Who needs
brochures?
Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...
