In the theme of dialogue about our changing world, the conversations
continued with my USA friends about how hard it is to get the marketing right
these days. They lamented the fact that their marketing team are so traditional
that they still wait until the brochure is perfect for mailing before posting
details on the internet.
The problem with this is that the internet costs you nothing, and you can
post anything immediately, and then change and evolve it in real time. Who needs