Some brands are fairly ubiquitous.
TV, Sony Mobile, Sony Laptop and Sony Games.
My friend has a Virgin Mobile,
Virgin Media with Virgin Broadband and Virgin Television, and flies with Virgin
Atlantic.
Another shops with Tesco online using Tesco broadband, they use
their Tesco mobile whilst shopping in Tesco stores.
These brands are
trying to be all encompassing and have another thing in common: they all own and
operate their own brand banks.
Their banking services are not as
successful as some of their other services but they could become core.
They could become serious contenders.
They could knockout
current banks from their core customer proposition.
How?
Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...
