Some brands are fairly ubiquitous.
TV, Sony Mobile, Sony Laptop and Sony Games.
My friend has a Virgin Mobile,
Virgin Media with Virgin Broadband and Virgin Television, and flies with Virgin
Another shops with Tesco online using Tesco broadband, they use
their Tesco mobile whilst shopping in Tesco stores.
These brands are
trying to be all encompassing and have another thing in common: they all own and
operate their own brand banks.
Their banking services are not as
successful as some of their other services but they could become core.
They could become serious contenders.
They could knockout
current banks from their core customer proposition.