With the media running headlines 24 hours a day, 7 days a week saying that the world is imploding and it's all the banks fault, I kinda think that some banks should cut back their ad spending or rethink it.
By way of example Halifax, the UK banking bit of HBOS that has been forced to merge with Lloyds TSB (just a case of signing the paperwork), is still actively pushing this advert at the UK consumer:
Now I know you still want business and you still want to let us know that you're there, but I just don't think singing employees in a tired, old and dated marketing campaign, cuts the cloth.
I also don't think that seeing a bunch of staff singing "Something's Good" sets the right tone for a bank that went under last month.
So change your ad (watch the clip again below if you want to see what Joe Public would do).
Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...
