Jeffry Pilcher at the Financial Brand posted this excellent presentation on Slideshare last week about the do's and do not's of social finance:
The presentation outlines what you need to know to implement Web 2.0 tools that accomplish real business objectives:
- The hardcore realities behind all the Web 2.0 hoopla
- The right- and wrong way to build a Web 2.0 strategy
- How to link Web 2.0 tools with your brand and products
- How to get your management team on board with a Web 2.0 initiative
It also outlines 9 myths of social media and includes 10 strategies for building an effective Web 2.0 program.
I would recommend readers of the Finanser interested in Web 2.0 and social finance to check this out.