Various sites rate banking ads in different ways. Here are a few of my favourites this year.
Probaby the one that garnered most attention from a traditional bank is this one from Barclays:
... immensely popular for some reason.
However, most ads have been from mutuals and credit unions, having a cheap shot at the banks for obvious reasons. For example, here's a good one:
Then there's the ad series that gets all the plaudits. The series was created for the launch of Ally Bank, a division of GMAC, in the USA and uses children to illustrate the ridiculous terms that banks sometimes impose.
Here is an example:
My favourite of these style of ads this year has to be this one from Associated Credit Union however:
Oink, oink!
Finally, there are the more "in your face" ads which was clearly won by this Aussie one from Virgin Money:
I just hope I'm as interested when I get to be that mature.
Happy New Year to all of you, and the blog's back up and running on Monday.
Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...