Various sites rate banking ads in different ways. Here are a few of my favourites this year.
Probaby the one that garnered most attention from a traditional bank is this one from Barclays:
… immensely popular for some reason.
However, most ads have been from mutuals and credit unions, having a cheap shot at the banks for obvious reasons. For example, here’s a good one:
Then there’s the ad series that gets all the plaudits. The series was created for the launch of Ally Bank, a division of GMAC, in the USA and uses children to illustrate the ridiculous terms that banks sometimes impose.
Here is an example:
My favourite of these style of ads this year has to be this one from Associated Credit Union however:
Finally, there are the more “in your face” ads which was clearly won by this Aussie one from Virgin Money:
I just hope I’m as interested when I get to be that mature.
Happy New Year to all of you, and the blog’s back up and running on Monday.