This has nothing to do with banking, but all to do with marketing. John Lewis, a mutual partnership retail store in Britain, recently launched a new advert. Costing £6 million, it's a remarkable ad and captures and inspires citizens across Britain, particularly women:
"All over Britain, women are kneeling in front of their tellies, heads
low, shoulders shaking, tears and mucus dripping from their reddened
faces like rain from a suburban gutter. They've just watched the new John Lewis advert."
The ad has been watched over 600,000 times on YouTube (in a week!) and sales increased by 39.7% since it launched. Something's working, so see what you think ...
Note: it's a great commercial, even if some claim the idea was stolen ...
Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...