I know Barclays have some imaginative marketing ideas - for example, the excellent game 56 Sage Street, where teenagers are encouraged to play a game to earn money, rewards and responsibilities ...
... but did they really have to sponsor London Mayor, Boris Johnston?
p.s. they're actually sponsoring the London Cycle Hire Service, which launches today.
Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...
