This is mean … so mean … not scrumpy at all

Strongbow Cider has just launched a new ad in the UK. 

The original advert honours the workers who create value - such as the pork pie fillers of Melton Mowbray and the sofa deliverymen of the M4 corridor:

The new one is slightly less complementary and is targeted at ... bankers [click here for larger screen version]!

Not nice cider after all.

From Brand Republic:

The campaign opens with the same master of ceremonies as other Strongbow ads, with his familiar roll-call of workers who have earned their reward after a long day’s graft.

He declares that the next group of people have "suffered the storm and faced unwarranted criticism, but ended up bringing success on themselves", before stopping in mid-sentence when he realises he is commending "Bankers of the City of London".

Silence follows in the room with glares from the workers, which include the "Pork pie fillers of Melton Mowbray" and the "Sofa deliverymen of the M4 corridor" from the original ad.

The regal barmaid, who pours the pints of Strongbow for honoured workers, glares at the bankers before covering up the Strongbow bar tap. The strapline reads: ‘Bowtime Hard Earned’.

The campaign will be screened in cinemas national from 3 September, showing Oliver Stone’s new film – 'Wall Street: Money Never Sleeps'.

Mind you, they have done this before.  Here's their ad from a year ago:

And here's the original:

And thanks to Andrew Carrier for the link.