
Building on my post earlier regarding the arguments for and against digital identity, there is another argument around what they mean for privacy. Luckily, a friend of mine decided to send me a post they thought useful around those themes and I liked what they wrote so, here it is:
How People Are Prioritizing Digital Privacy
Consumers are being connected in a new way, but will also be more careful – many consumers are beginning to share less personal information online as a result of privacy concerns. This change has established a distinct pattern throughout the technology industry: a movement toward privacy-first online conduct.
Rather than focusing solely on faster devices or new functions, users are also becoming more concerned with how their data is being used by companies and how frequently apps are monitoring their behavior, and what they are supposed to give to use the basic services they need every day.
Privacy Matters Now
Previously, privacy was a luxury that was only talked about by those in the field of security, but nowadays, it is an issue that is being considered daily by the average user. Americans have become more conscious of:
- The monitoring of the activity of apps
- Location of personal data storage
- The extent of tracking done across websites
- Whether firms disclose information to advertisers or not
- Which applications request unwarranted permissions
This knowledge has led to an increased use of privacy-conscious applications like:
- Encrypted messaging apps
- Tracker-blocking browsers
- VPN services
- Local password managers
- Tighter controls on app permissions
Although these tools are not used by all people, they have been increasing in acceptance among privacy-conscious users who are increasingly being picky about the platforms that they trust.
The Rise of Anonymous Apps
One of the behavioral trends that can be identified is the growing popularity of digital platforms with minimal personal identification. A lot of users are getting apprehensive about giving IDs, passports, or facial scans to avail services that do not necessarily require them.
This trend is noticeable, especially among the privacy-conscious users venturing into exploring services that limit data gathering. Examples of this are encrypted messaging applications, privacy-oriented digital wallets, and other specific cryptocurrency applications—such as a crypto casinos using no-kyc.
Although such services are not available to all and have their own limitations and risks, they point to another cultural trend: people are becoming more appreciative of their control over their online presence and choose sites that restrict the amount of personal information that is gathered on them.
The lesson is not on gambling but rather the tools and services that are more conscious of their privacy and the transparency they can offer their users to have more control over the information they post.
Device Manufacturers Are Responding
As privacy is being sold as a feature, large device producers have changed their approach to products. Nowadays, Apple, Samsung, Google, and others lay more stress on privacy and security features than was the case several years ago.
Many new devices include:
1. On-Device Processing
Activities like voice recognition and photo analysis are performed on the device as opposed to on cloud platforms more and more, and thus less vulnerable to third-party networks.
2. Improved App Permissions
Clients have the option to give temporary or restricted access to their location services, camera, or microphone.
3. Built-In Tracker Protection
Smartphones currently alert users whenever apps are trying to do cross-app or cross-site tracking.
4. Encrypted Storage and Backups
More sensitive information is the default encryption of sensitive data, passwords, health information, personal files, etc.
These characteristics make privacy tools more usable even to a user who is not well-trained to use them.
AI Makes Privacy Even More Important
Google, WhatsApp, Instagram, and assistant apps on devices are now operated by AI. As much as these features are smart technology that are intuitive, they raise new questions about the usage and transparency of data.
As a result, many users are:
- Reviewing data-usage settings on a more regular basis
- Switching off some cloud-based AI properties
- The desire to use apps that provide local or limited data processing
- Disabling individual suggestions where feasible
People are not necessarily turning their backs on AI but are asking for more transparency and clarity of use of their data.
The Preference for Privacy
Privacy is becoming more of a lifestyle choice than a technical concern. An increase in number of users are inclined towards digital practices that minimize unneeded exposure including:
- Using guest logins, rather than making accounts
- Avoiding websites that require one to give too much about oneself
- Switching off location tracking
- Use of offline features
- Less reliance on cloud storage
The trend in payment behavior is changing as well, with an increasing proportion of Americans embracing:
- Virtual cards
- Encrypted digital wallets
- Choose cryptocurrency payment options
- Minor identification of financial instruments
These practices are still not universal but are a major trend in cultures of privacy-conscious people.
What This Means for Everyday Users
This privacy-first behaviour is altering the tech ecosystem as users increasingly become aware of privacy value and understandable explanations as to how their personal data will be used and what users can do to control it.
Users are also insisting on better protection against data breaches and more control over their digital identity. Reduction of long term data footprints has become another important point.
User demand for privacy is impacting how apps are built. Companies are now designing apps to collect less personal data and track less.
Final Thoughts
One of the characteristics of modern technology has been privacy. Be it a person who is managing permissions on their apps, accessing encrypted applications, or selecting on-device artificial intelligence, or visiting minimal-identification websites, the reason why people do so is the same: they want to have control over their personal data.
In 2025 privacy has become a popular, daily concern among all people. And, as users keep on influencing technology through the decisions, the industry is expected to provide further features, applications and devices that are privacy-oriented in the coming years.
Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...

