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Skinner’s seriously SWIFT statements
For those who haven’t noticed, I’ve recently started blogging on SWIFT’s community website. Each day I will post something exclusively there that has my intellectual analysis – all of my IQ of 26 therefore – behind it. Here’s what’s been blogged about so far: The credit crisis will shift global banking focus to Asia Corporates,…
Skinner’s seriously SWIFT statements
For those who haven’t noticed, I’ve recently started blogging on SWIFT’s community website. Each day I will post something exclusively there that has my intellectual analysis – all of my IQ of 26 therefore – behind it. Here’s what’s been blogged about so far: The credit crisis will shift global banking focus to Asia Corporates,…
Mobile really is the future of banking
I have often said that tracking the future is normally demonstrated by tracking children’s behaviours. Kids are excited about the future. They are desperately keen to rush headlong into the next week, month and year. "I’m eight and three quarters""I’m twelve but think I look sixteen""I can’t wait for my eighteenth birthday" As a result…
Mobile really is the future of banking
I have often said that tracking the future is normally demonstrated by tracking children’s behaviours. Kids are excited about the future. They are desperately keen to rush headlong into the next week, month and year. "I’m eight and three quarters""I’m twelve but think I look sixteen""I can’t wait for my eighteenth birthday" As a result…
Mobile really is the future of banking
I have often said that tracking the future is normally demonstrated by tracking children’s behaviours. Kids are excited about the future. They are desperately keen to rush headlong into the next week, month and year. "I’m eight and three quarters""I’m twelve but think I look sixteen""I can’t wait for my eighteenth birthday" As a result…
April Fool: One Step Beyond
Further to my previous notes about Marketing in the Digital Age, this viral: seems to have worked well for Laptops Direct. Apparently, people are happy to have company logo’s tattoed onto their foreheads. Luckily, an April Fool … although 1% of those who saw this offered to have the deal done for the £5,000 booty. …
April Fool: One Step Beyond
Further to my previous notes about Marketing in the Digital Age, this viral: seems to have worked well for Laptops Direct. Apparently, people are happy to have company logo’s tattoed onto their foreheads. Luckily, an April Fool … although 1% of those who saw this offered to have the deal done for the £5,000 booty. …




















