The Finanser’s Week: 8th October – 21st October 2018
The main blog headlines are … Customer intelligent marketing is not a scary thing I grew up as a marketing guy. My first career roles were in marketing. I was trained by Kotler and Drucker, and still hold true to first principles of marketing: the 4 P’s or, if you’re not a marketing person, product,…

Customer intelligent marketing is not a scary thing
I grew up as a marketing guy. My first career roles were in marketing. I was trained by Kotler and Drucker, and still hold true to first principles of marketing: the 4 P’s or, if you’re not a marketing person, product, price, place and promotion. This is the original marketing mix: Product: The goods and/or services…

11:FS launches Banking-as-a-Service
I don’t normally share press releases or advertorial, because this is my blog and it’s meant to be neutral and independent, but I have a stake in 11:FS and so this is different. 11:FS, for those who are unaware, are a challenger consulting firm, focused on FinTech (click links on my blog’s banner above). I’m…

Open Banking has arrived, whether you like it or not
Ten years ago, I was presenting the concept of Banking-as-a-Service, with the idea that I could find a wide range of plug-and-play software in a cloud-based marketplace, and build my own bank by bringing these pieces of code together into an easy-to-use banking service. A decade later, that vision has come true as more and…

It’s all about the data
Just continuing on the theme of how different industries can learn from each other, I used to work for NCR. NCR had several major industries they served: retailers, airlines, telcos and banks. The common thread across all of these industries was high frequency customer contact, and the challenge for all of these industries was how…

Chris Skinner Keynote, April 2025, Europe
Intelligent Money: Our Future Is Where We Do Not Think About Money, As Our Money Thinks For Us
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