Just had a great discussion about segmentation today, building on yesterday’s blog entry. The old homogenisation of customers into apples and pears, oranges and lemons, goes back to a simplistic time of the 1980s, where the analytics tools could not mine customer data to a segment of one. Today, these tools can do this and…
Adkit, an international research firm, just sent me their insights into customer segmentation in retail banking. It’s an interesting report summarised in a 21-slide presentation. The main results show that most banks are narrowing down to three or four key customer segments. In the UK, we normally call these oranges, lemons, apples and pears. Apples…
So I’m walking around New York and stumble across Broadway and 32nd where this billboard is over Penn Station’s subway entrance: Now I am confused on so many levels. First, who’s that woman covering up her breasts? Isn’t America the land where any sign of a nipple results in a civil lawsuit (note Janet…
So I’m walking around New York and stumble across Broadway and 32nd where this billboard is over Penn Station’s subway entrance: Now I am confused on so many levels. First, who’s that woman covering up her breasts? Isn’t America the land where any sign of a nipple results in a civil lawsuit (note Janet…
Things we're reading today include … MPs set to question role of new City watchdogThe Independent Deutsche Bank Faces Breuer Trial in Kirch Legacy of LitigationBusiness Week European Bankers Slam Transaction Tax PlansBusiness Week Top trader to exit BarclaysThe Independent RBS cutting customers' ATM accessBBC Leaders give lukewarm response to Sarkozy and Merkel's bid to…
Things we're reading today include … MPs set to question role of new City watchdogThe Independent Deutsche Bank Faces Breuer Trial in Kirch Legacy of LitigationBusiness Week European Bankers Slam Transaction Tax PlansBusiness Week Top trader to exit BarclaysThe Independent RBS cutting customers' ATM accessBBC Leaders give lukewarm response to Sarkozy and Merkel's bid to…
HSBC have just hit the headlines as they’ve launched an additional layer of internet security, in th form of a calculator terminal called ‘secure key’. The calculator is small enough to attach to a key fob, and generates a random pass code each time you want to go onto online banking. This is small, but…
