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When I wrote the Captain Cake series and pivoted to be a children’s author as well as a FinTech guy, a friend said that I should write a children’s book about FinTech, which I did. It’s not something aimed at publication as a book, but thought I would share with you what I came up…

When I wrote the Captain Cake series and pivoted to be a children’s author as well as a FinTech guy, a friend said that I should write a children’s book about FinTech, which I did. It’s not something aimed at publication as a book, but thought I would share with you what I came up…

When I wrote the Captain Cake series and pivoted to be a children’s author as well as a FinTech guy, a friend said that I should write a children’s book about FinTech, which I did. It’s not something aimed at publication as a book, but thought I would share with you what I came up…

When I wrote the Captain Cake series and pivoted to be a children’s author as well as a FinTech guy, a friend said that I should write a children’s book about FinTech, which I did. It’s not something aimed at publication as a book, but thought I would share with you what I came up…

When I wrote the Captain Cake series and pivoted to be a children’s author as well as a FinTech guy, a friend said that I should write a children’s book about FinTech, which I did. It’s not something aimed at publication as a book, but thought I would share with you what I came up…

The main blog discussions this week included: Hook, line and sinker: how to do marketing (part one of many) As it’s August and everyone is on holiday, I’m going to deviate a little bit from my usual daily blogging and talk about two other things: How to do sales and marketing How to explain FinTech…

After talking about presentations yesterday, I’ve spent a long time presenting with slides. The slides help to tell the stories. Moving from slides with lots of text and bullet points to slides with pictures was my thing. Then slide decks with embedded video became a thing. Now, presentations with GIFs, video, pictures, text and a…

I’ve been presenting all my life. The first time someone said do a presentation, I was so nervous that the words came out with a stutter, the structure of my speech was a mess, there was no confidence and the audience seemed to be hissing and booing. Sometimes they still do that, yet presenting has…

So we’ve got our hook and lines set up. Now for the sinker! This was an approach I developed through working in various companies in marketing, sales and consulting roles. I call this bit the real cake (remember it’s a layer cake?). The hook is the topping, the lines are the cream and jam, the…

I talked yesterday about how to do my layer cake for a hook, line and sinker marketing structure. It made me remember generating this approach so I dug out an old document that discussed how to generate a hook. The hook is meant to be thrown to get the fish interested. What hook can we…